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Porter Diamond Framework Para Analisar Estratégias Competitivas em MPMEs

Porter Diamond Framework Para Analisar Estratégias Competitivas em MPMEs

Rajiv Kumar Sharma

43,82 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ingeniería: general
ISBN:
9786207679683
43,82 €
IVA incluido
Disponible

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Sobre IBD

O principal público deste livro intitulado 'PORTER DIAMOND FRAMEWORK TO ANALYSE COMPETITIVE STRATEGIES IN MSME SECTORS' são gestores, investigadores e profissionais interessados na aplicabilidade do modelo Diamante de Porter nas MPME. O livro também será de interesse para industriais e economistas, incluindo engenheiros industriais, profissionais da qualidade e gestores de produção, bem como para o leitor geral motivado. O livro está organizado em 5 capítulos. O Capítulo 1 apresenta uma introdução às MPME e à importância da qualidade. O Capítulo 2 descreve os vários aspectos da gestão da qualidade. O Capítulo 3 descreve os pormenores do posicionamento competitivo e o Capítulo 4 apresenta os resultados de vários indicadores de posicionamento competitivo. O capítulo 5 apresenta uma análise comparativa entre vários sectores das MPME utilizando o modelo de diamante de Porter.

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