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Pomiar satysfakcji klientów w branży biur informacji gospodarczej

Pomiar satysfakcji klientów w branży biur informacji gospodarczej

Danijel Bozovic

59,02 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786209260636
59,02 €
IVA incluido
Disponible

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Sobre IBD

Kwestia zadowolenia klientów nabiera coraz większego znaczenia. Podstawą do przeprowadzania systematycznych analiz, ocen i wyciągania wniosków dotyczących działań, a nawet podejmowania decyzji strategicznych, jest przede wszystkim odpowiedni pomiar zadowolenia klientów. Pomiar satysfakcji klientów w branży agencji informacji gospodarczej różni się od innych branż, ponieważ wymaga on intensywnych wyjaśnień i komunikacji, dlatego też czynnik ludzki odgrywa tu odpowiednią rolę. Rodzaj metod pomiaru i konkretne metody pomiaru odpowiednie dla danej branży są badane empirycznie pod kątem jakościowym i ilościowym na grupie docelowej ekspertów. Znaczenie, poszczególne elementy oraz skutki są dokładniej badane i opracowywane w ramach części teoretycznej pracy. W szczególności ważny obszar tematyczny pomiaru satysfakcji klientów jest kompleksowo omawiany i wyjaśniany na podstawie metod, celów i przyczyn.

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