Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Pomiar satysfakcji klientów w branży biur informacji gospodarczej
Pomiar satysfakcji klientów w branży biur informacji gospodarczej

Pomiar satysfakcji klientów w branży biur informacji gospodarczej

Danijel Bozovic

59,02 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786209260636
59,02 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Kwestia zadowolenia klientów nabiera coraz większego znaczenia. Podstawą do przeprowadzania systematycznych analiz, ocen i wyciągania wniosków dotyczących działań, a nawet podejmowania decyzji strategicznych, jest przede wszystkim odpowiedni pomiar zadowolenia klientów. Pomiar satysfakcji klientów w branży agencji informacji gospodarczej różni się od innych branż, ponieważ wymaga on intensywnych wyjaśnień i komunikacji, dlatego też czynnik ludzki odgrywa tu odpowiednią rolę. Rodzaj metod pomiaru i konkretne metody pomiaru odpowiednie dla danej branży są badane empirycznie pod kątem jakościowym i ilościowym na grupie docelowej ekspertów. Znaczenie, poszczególne elementy oraz skutki są dokładniej badane i opracowywane w ramach części teoretycznej pracy. W szczególności ważny obszar tematyczny pomiaru satysfakcji klientów jest kompleksowo omawiany i wyjaśniany na podstawie metod, celów i przyczyn.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor

  • Avaliação da satisfação do cliente no setor de agências de informação de crédito
    Danijel Bozovic
    O tema da satisfação do cliente está a ganhar cada vez mais importância. Como base para análises sistemáticas, avaliações e deduções de medidas, até decisões estrategicamente orientadas, é necessário, acima de tudo, uma medição adequada da satisfação do cliente. A medição da satisfação do cliente no setor de agências de informação de crédito difere de outros setores, pois se tr...
    Disponible

    59,02 €

  • Misurazione della soddisfazione dei clienti nel settore delle agenzie di informazioni commerciali
    Danijel Bozovic
    Il tema della soddisfazione dei clienti sta acquisendo sempre più importanza. Come base per analisi sistematiche, valutazioni e deduzioni di misure fino a decisioni strategiche, è necessaria soprattutto una misurazione adeguata della soddisfazione dei clienti. La misurazione della soddisfazione dei clienti nel settore delle agenzie di informazioni commerciali si differenzia da ...
    Disponible

    59,08 €

  • Mesure de la satisfaction client dans le secteur des agences de renseignements commerciaux
    Danijel Bozovic
    Le thème de la satisfaction client prend généralement et continuellement de l’importance. Une mesure adéquate de la satisfaction client est indispensable comme base pour des analyses systématiques, des évaluations et des déductions de mesures, jusqu’aux décisions stratégiques. La mesure de la satisfaction client dans le secteur des agences de renseignements commerciaux diffère ...
    Disponible

    59,02 €

  • Customer satisfaction measurement in the credit reference agency industry
    Danijel Bozovic
    The topic of customer satisfaction is generally and continuously growing in importance. As a basis for systematic analyses, evaluations and derivations of measures, right through to strategically oriented decisions, an adequate measurement of customer satisfaction is required above all else. Measuring customer satisfaction in the credit reporting industry differs from other ind...
    Disponible

    59,02 €