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Politische Kommunikation deutscher Familienunternehmen

Politische Kommunikation deutscher Familienunternehmen

Lars Christian Schatilow

60,78 €
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Editorial:
Springer Nature B.V.
Año de edición:
2013
Materia
Sociedad y cultura: general
ISBN:
9783658040482
60,78 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

Lars Schatilow führt erstmals die Differenzierung Familien- vs. „Nicht-Familien'-Unternehmen in die Politik- und Kommunikationswissenschaft ein. Die Ergebnisse der Studie belegen die Bedeutung der Strukturierung der Umfeldkommunikation für die Führung von Familienunternehmen. Die Pilotstudie basiert auf qualitativen Interviews mit Inhabern und Geschäftsführern von Familienunternehmen und eines Wirtschaftsverbandes.​

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