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Philosophy of Marketing

Philosophy of Marketing

Francesco Casarin / Matteo Giannasi

301,69 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Ventas y marketing
ISBN:
9781032072333

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How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism.

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  • Philosophy of Marketing
    Francesco Casarin / Matteo Giannasi
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