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Persuasive Communication

Persuasive Communication

Richard Young

502,05 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2016
Materia
Empresa y gestión
ISBN:
9781138920361

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This edition offers a comprehensive introduction to decision-making and persuasion in a business context. Drawing on empirical research on audience decisions, business communication, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences - from analysts to CEOs - to help students better understand why audiences make the decisions they make and how to influence them.

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