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PERSONAL- UND MARKETING-ANALYTIK

PERSONAL- UND MARKETING-ANALYTIK

Jagan Mohan Reddy Adama / Sindu Menda

53,16 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Gestión y técnicas de gestión
ISBN:
9786207699049
53,16 €
IVA incluido
Disponible

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Sobre IBD

'HR & Marketing Analytics' befasst sich mit der strategischen Anwendung von Datenanalysen im Kontext von Personalwesen und Marketing zur Verbesserung der Unternehmensleistung. Das Buch zeigt auf, wie Unternehmen Big Data, Predictive Analytics und maschinelles Lernen gewinnbringend einsetzen können, um Einstellungsverfahren zu optimieren, das Mitarbeiterengagement zu steigern und die Mitarbeiterverwaltung zu rationalisieren. Im Bereich des Marketings umfasst es Methoden zur Untersuchung des Verbraucherverhaltens, zur Bewertung der Wirksamkeit von Kampagnen und zur Formulierung gezielter Marketingstrategien. Das Buch veranschaulicht anhand von Fallstudien und Illustrationen aus der Praxis, wie datengestützte Entscheidungsfindung zu höherer Kundentreue, Mitarbeiterzufriedenheit und betrieblicher Effizienz führen kann. Es bietet pragmatische Perspektiven und Ressourcen für Praktiker, die die Möglichkeiten der Analytik in diesen zentralen Geschäftsbereichen nutzen wollen.

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