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ANÁLISE DE RH E MARKETING

ANÁLISE DE RH E MARKETING

Jagan Mohan Reddy Adama / Sindu Menda

53,16 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Gestión y técnicas de gestión
ISBN:
9786207699070
53,16 €
IVA incluido
Disponible

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Sobre IBD

O livro 'HR & Marketing Analytics' explora a aplicação estratégica da análise de dados no contexto dos recursos humanos e do marketing para melhorar o desempenho organizacional. O livro analisa as formas como as organizações podem utilizar de forma rentável o big data, a análise preditiva e a aprendizagem automática para maximizar os procedimentos de recrutamento, aumentar o envolvimento dos funcionários e simplificar a gestão dos funcionários. No domínio do marketing, engloba metodologias para analisar o comportamento dos consumidores, avaliar a eficácia das campanhas e formular estratégias de marketing direccionadas. O livro ilustra, através de estudos de casos e ilustrações do mundo real, como a tomada de decisões baseada em dados pode resultar numa maior lealdade do consumidor, na satisfação dos empregados e na eficiência operacional. Oferece perspectivas pragmáticas e recursos para os profissionais que pretendem tirar partido das capacidades da análise nestes domínios fundamentais da atividade empresarial.

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