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Personal Branding in the Knowledge Economy

Personal Branding in the Knowledge Economy

Wioleta Kucharska

77,59 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Teoría y comportamiento organizativos
ISBN:
9781032013381
77,59 €
IVA incluido
Disponible

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Sobre IBD

Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals’ knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.

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