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Performance Measurement für das Customer Relationship Management

Performance Measurement für das Customer Relationship Management

Christoph Auer

96,89 €
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Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783824407415
96,89 €
IVA incluido
Disponible

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Sobre IBD

Christoph Auer stellt mit dem CRM Performance Model (CPM) einen Ansatz zur systematischen Messung der ökonomischen Auswirkungen von CRM-Aktivitäten vor, der die Kunden- und die Unternehmenssicht sowie schwer quantifizierbare Erfolgsgrößen, die intangible assets, berücksichtigt und mit Hilfe von acht Dimensionen alle relevanten Einflussgrößen und Auswirkungen des CRM misst.

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