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Paid Content

Paid Content

Florian Stahl

90,49 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9783835000452
90,49 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Florian Stahl untersucht, welche Strategien der Preisgestaltung dazu beitragen, den elektronischen Handel mit digitalen kostenpflichtigen Inhalten zu optimieren und die Umsätze sowie die Anzahl der Verkaufstransaktionen der Anbieter zu maximieren. Er stützt sich dabei auf Daten realisierter Verkaufstransaktionen, nicht auf die Befragung von Konsumenten.

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