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Outdoor Advertising (RLE Advertising)

Outdoor Advertising (RLE Advertising)

Anthony Sykes / Richard Nelson

227,96 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2013
Materia
Sociedad y cultura: general
ISBN:
9780415817981

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Outdoor Advertising looks at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as examining specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story.

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Otros libros del autor

  • Outdoor Advertising (RLE Advertising)
    Anthony Sykes / Richard Nelson
    Outdoor Advertising looks at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as examining specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story. ...
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