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Organizations in the Face of Crisis

Organizations in the Face of Crisis

Dennis W. Tafoya

65,40 €
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Editorial:
Springer Nature B.V.
Año de edición:
2013
Materia
Comunicación y presentación empresarial
ISBN:
9781137306951

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An organization’s brand is its most distinctive feature - it is a mechanism for coordinating resources around its vision or mission. Organizations in the Face of Crisis offers a new and unique approach to the treatment of threats to an organization and its

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