Graziela Luiz F. Martinez / Skarlaty Ohara de Jesus
Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
The research aims to explain the organizational strategies adopted by a leisure and tourism company, from its inception to the present day. To this end, it was necessary to historically identify strategic actions, classify them according to organizational strategies and finally analyze them. The study is descriptive, and the approach is qualitative-quantitative. To collect data, interviews were carried out and semi-structured questionnaires with open and closed questions were applied. After historically identifying the company’s strategic actions, it was realized that it had actions characteristic of survival, maintenance, development and growth strategies. With the arithmetic mean of each organizational strategy, it can be considered that the company frequently adopts the growth strategy with a level of 2.7, moderately the development strategy with a level of 2.4, rarely the survival strategy in low season periods with a level of 1.6 and rarely the maintenance strategy with a level of 1.3.
