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Organizational Design for Marketing Futures

Organizational Design for Marketing Futures

Gordon Wills / Roy Hayhurst

241,13 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2018
Materia
Empresa y gestión
ISBN:
9780815370055

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  • Librería Samer Atenea
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  • Donde los libros
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  • Librería Proteo (Málaga)
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Sobre IBD

This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance.

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