Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Optimization of sales channel preferences
Optimization of sales channel preferences

Optimization of sales channel preferences

Manfred Mair

68,53 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9786207664603
68,53 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

This book is dedicated to the optimization of customer channel preferences for private customers of a regional bank. Until now, channel management has been based on the company’s own strategies regarding which channels are used for communication, not which preferences customers have when choosing a digital channel. Online channels have received a considerable boost, especially with the onset of the COVID-19 pandemic. Before purchasing a financial product, customers look for information online before taking out the product - often offline with an advisor. The 'pre-purchase information' phase can take place via many different digital sales or media channels, which often results in customers being overwhelmed by the number of information options. How can customer groups be assigned to the different digital sales channels of a regional bank based on various characteristics? In addition, hypotheses are tested that can provide conclusions as to which criteria customers use to select sales channels for each product.

Artículos relacionados

  • Managing TrumPolitical Projects
    Yasser Osman
    Corrupt politicians and businessmen have been using construction projects to funnel money to secret projects since the first iron shovels broke ground. Yet today, throughout the world, there is little if any protection from it. In many countries, governments themselves don’t just ignore these affairs. They sponsor them.Individual project managers – hired to manage a project’s o...
    Disponible

    14,97 €

  • Climbing The Ladder
    Delroy Constantine-Simms
    Climbing The Ladder is an introductory book to mentoring, for organizational decision makers, that may be considering, the feasibility of maintaining, adopting and diversify their organizational mentoring strategies.Most importantly, the author explains that mentoring can take the form of a one-time intervention or a lifelong partnership, which can be a formal structured progra...
    Disponible

    96,53 €

  • The Gen-Savvy Financial Advisor
    Cam Marston
    There have been big changes in consumers’ buying habits, and financial services are no exception, says Cam Marston, a world-renowned expert on generational issues in the marketplace. Understanding clients’ age-based points of view is an indispensable soft skill that you can use to establish connections and make sales. New attitudes about investing break down along generationa...
    Disponible

    14,82 €

  • Your First Job
    Mark Blayney
    Each year in the UK approximately half a million young people enter the world of work for the first time and begin to compete in their careers.And how well you cope with the pressures and demands of your first year of work can help determine how successful a career you will go on to have, and how far you will reach.But with Your First Job, you can get an unfair advantage over y...
    Disponible

    7,82 €

  • Successful Customer Relationship Management Programs and Technologies
    Riyad Eid
    The field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological applications have expanded. Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for researchers, practitioners, and academics alike. This volume contains case studies, methodologies, framework...
  • Feral Information Systems Development
    Kerr
    Management invests in large information systems in order to improve the effectiveness of their organization. However, when these systems fail to meet the needs of organizational employees, feral information systems (FIS) are created in order to assist workers with their jobs or to avoid existing organizational information systems. Feral Information Systems Development: Manageri...

Otros libros del autor

  • Ottimizzazione delle preferenze dei canali di vendita
    Manfred Mair
    Questo libro è dedicato all’ottimizzazione delle preferenze di canale dei clienti privati di una banca regionale. Finora, la gestione dei canali si è basata sulle strategie aziendali relative ai canali di comunicazione utilizzati, e non sulle preferenze dei clienti nella scelta di un canale digitale. I canali online hanno ricevuto un notevole impulso, soprattutto con l’insorger...
    Disponible

    68,59 €

  • Otimização das preferências de canais de venda
    Manfred Mair
    Este livro é dedicado à otimização das preferências de canal dos clientes particulares de um banco regional. Até à data, a gestão dos canais baseava-se nas estratégias da própria empresa relativamente aos canais utilizados para a comunicação e não nas preferências dos clientes quando escolhem um canal digital. Os canais em linha receberam um impulso considerável, especialmente ...
    Disponible

    68,59 €

  • Optimisation des préférences en matière de canaux de distribution
    Manfred Mair
    Ce livre est consacré à l’optimisation des préférences des clients en matière de canaux pour les clients privés d’une banque régionale. Jusqu’à présent, la gestion des canaux s’effectue par le biais des stratégies propres à l’entreprise concernant les canaux de communication, et non les préférences des clients lors du choix du canal numérique. C’est justement avec le début de l...
    Disponible

    68,59 €