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Optimale nichtlineare Preise für zweiseitige Märkte

Optimale nichtlineare Preise für zweiseitige Märkte

Frauke Hagemeister

97,09 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9783834915887
97,09 €
IVA incluido
Disponible

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Sobre IBD

Frauke Hagemeister entwickelt ein System zur Entscheidungsunterstützung für die Preisoptimierung auf zweiseitigen Märkten. Unter Berücksichtigung segmentspezifischer Zahlungsbereitschaften von Aussteller- und Besucherunternehmen ermittelt sie am Beispiel einer Messeveranstaltung optimale Preise mit einem Potenzial zur Steigerung des Deckungsbeitrags von bis zu 53 %.

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