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Online-Meinungsführer im Modemarkt

Online-Meinungsführer im Modemarkt

Gesa Ahrens / Matthias Dressler

84,98 €
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Editorial:
Springer Nature B.V.
Año de edición:
2011
Materia
Ventas y marketing
ISBN:
9783834930217
84,98 €
IVA incluido
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Sobre IBD

Die Autoren weisen nach, dass Kaufentscheidungen im Bereich Mode durch andere Nutzer in Diskussionsforen beeinflusst werden, wobei der Grad der Beeinflussbarkeit insbesondere mit der Stärke der Orientierung an anderen Personen und der Häufigkeit des Bittens um Ratschläge korreliert.

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