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On Message

On Message

On Message

E D Dover / E. D. Dover / EDDover

171,35 €
IVA incluido
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Editorial:
Bloomsbury Publishing plc
Año de edición:
2010
Materia
Television
ISBN:
9780739147900

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This book explores how the twelve leading presidential candidates of Election 2008, six in each party, used the major Themes of televised political advertising-images, issues, and attacks-to create campaign narratives justifying their election. Each candidate introduced numerous ads over many months, presenting him- or herself as a qualified leader and advocate of specific public policies, or trying to raise doubts about the images and issues advanced by rivals.

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