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O uso das redes sociais no marketing para atingir jovens adultos

O uso das redes sociais no marketing para atingir jovens adultos

Manon Gassies

60,13 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786200051707
60,13 €
IVA incluido
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Sobre IBD

O investigador explica o uso das redes sociais no marketing para atingir pessoas com idades entre 18 e 29 anos. De facto, ao longo deste projeto, o autor tenta analisar as principais razões pelas quais vale a pena as empresas usarem as redes sociais se quiserem atingir pessoas entre 18 e 29 anos. Como resultado, é realizada uma investigação nos dados secundários para uma melhor compreensão do que são as redes sociais e para conhecer o aspeto psicológico e as principais motivações dos jovens adultos. Além disso, toda a questão deste artigo é determinar por que é positivo para as empresas utilizarem as redes sociais quando pretendem atingir pessoas com idades entre os 18 e os 29 anos. As conclusões alcançadas são que as redes sociais estão a tornar-se parte do estilo de vida das pessoas entre 18 e 29 anos, principalmente por motivações sociais. Além disso, elas tendem a gostar de dar a sua opinião sobre produtos. Consequentemente, se uma empresa deseja atingir pessoas entre 18 e 29 anos, ela precisa estar presente nas redes sociais.

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