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O 'soft power' da política mundial

O 'soft power' da política mundial

Olga Zdanovich

42,66 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208589585
42,66 €
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A investigação foi realizada no Departamento de Jornalismo e Literatura Estrangeiros do Instituto de Jornalismo da Universidade Estatal da Bielorrússia, sob a orientação do Professor Associado Boris Leonidovich Zalessky. O artigo estuda o papel da televisão global como instrumento de 'soft power' na política mundial. Com base no exemplo do Russia Today e do Belarus 24, é definido o conceito de difusão de canais de televisão internacionais. Com base no facto de cada vez mais Estados apoiarem e desenvolverem a radiodifusão estrangeira, são investigadas as formas de promoção dos canais de televisão no mercado mundial da informação. Ao comparar as metas e os objectivos dos canais de televisão internacionais, avalia-se o seu papel na formação de uma imagem atractiva do país no mundo.

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