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O mercado da arte inteligente Produtos do mundo da arte contemporânea

O mercado da arte inteligente Produtos do mundo da arte contemporânea

Fu Jia

28,70 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Artes: aspectos generales
ISBN:
9786207856367
28,70 €
IVA incluido
Disponible

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Sobre IBD

O poder do mercado de arte inteligente tem a ambição de vender arte, através de uma colaboração cruzada que tipicamente transfere o valor da exposição entre a arte contemporânea e o consumo de massas. Aconteceu de forma agressiva no MOCA, no parque industrial cultural e criativo, nas galerias, em sítios significativos, etc. Este processo assenta na literatura e o estudo de casos reforçará a perspetiva de produção de arte inteligente associada ao auto-marketing do artista contemporâneo, We-media, Artista como marca. A análise dos códigos da arte no âmbito de um sistema de significado semiótico visa abordar a forma como o valor simbólico e o valor económico da arte contemporânea estão associados entre si. Também quebrou alguma perspetiva do sabor ossificado da arte ao identificar a procura de publicidade na expansão da produção de obras de arte e de uma forma mais ampla. No entanto, a arte inteligente tem vindo a aumentar a atenção para a criação de uma nova lógica de comércio e avaliação.

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