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O impacto do modelo de custo marginal zero

O impacto do modelo de custo marginal zero

Mohamed Mansur

39,29 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786208764081
39,29 €
IVA incluido
Disponible

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Sobre IBD

Este livro foi inspirado no trabalho de Jeremy Rifkin no seu livro (The Zero Marginal Cost Society), que me levou a investigar mais sobre o impacto deste modelo em várias indústrias em termos de receitas, concorrência, comportamento do consumidor e como a inovação e a tecnologia avançada levaram a uma mudança na forma como as transacções comerciais costumavam ser e a uma mudança para uma nova economia híbrida referida pelos economistas como os bens comuns colaborativos.

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