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Nuovi modelli di business e creazione di valore

Nuovi modelli di business e creazione di valore

Alberto Di Minin / Lino Cinquini / Riccardo Varaldo

47,88 €
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Editorial:
Springer Nature B.V.
Año de edición:
2011
Materia
Comercio electrónico: aspectos empresariales
ISBN:
9788847018440
47,88 €
IVA incluido
Disponible

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Sobre IBD

Il testo raccoglie una serie di qualificati contributi di autori italiani e stranieri in tema di Scienza dei Servizi in una prospettiva manageriale, toccando i temi più rilevanti rispetto al contributo che tale approccio può dare alla creazione di valore delle imprese, quali servitization dei prodotti, business modelling, co-creazione di valore con i clienti, misure di performance, ruolo dell’ICT. Vengono presentate inoltre alcune esperienze innovative nei modelli di gestione dei servizi (ambientali ed energetici e di health care) particolarmente sensibili a queste nuove prospettive strategiche e manageriali. Il testo si propone di valorizzare scientificamente i risultati di ricerca collegati al nuovo percorso formativo iniziato quattro anni fa con l’evoluzione dello storico 'Master in Management dell’Innovazione' della Scuola Superiore Sant’Anna nel nuovo 'Master in Management, Innovazione e Ingegneria dei Servizi' (MAINS). Vedi struttura del testo allegata.

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