Librería Samer Atenea
Kálamo Books
Librería Elías (Asturias)
Librería Kolima (Madrid)
Librería Proteo (Málaga)
This is a practical playbook that bridges the gap between marketing theory and real-world execution. It takes readers through the complete marketing journey-from understanding markets and customers to building brands, acquiring and retaining customers, measuring performance and leveraging AI. With practical frameworks, templates, checklists, exercises, and Indian business examples, the book is designed for students, entrepreneurs, marketing professionals, and business owners. Whether you are building a brand, launching a startup, or advancing your marketing career, this book helps you think strategically, execute effectively, and turn marketing into measurable business growth.
