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Коммуникационные стратегии для привлечения билетов

Коммуникационные стратегии для привлечения билетов

Ана Домингас М Куамбе

48,36 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Sociedad y cultura: general
ISBN:
9786207658527
48,36 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
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  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Коммуникационные стратегии для привлечения абитуриентов - это книга, цель которой - внести вклад в знания о разработке коммуникационных стратегий для привлечения абитуриентов в высшие учебные заведения (ВУЗы) в условиях растущего рынка высшего образования. Она демонстрирует, что вузам не обязательно прибегать к практике промышленных компаний и что в своем собственном контексте они могут быть успешными в привлечении клиентов (абитуриентов). Книга предназначена для студентов, преподавателей, исследователей в области высшего образования, руководителей вузов, менеджеров по коммуникациям и маркетингу.

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