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Эмоциональный интеллект потребителя и поведение при импульсивных покупках

Эмоциональный интеллект потребителя и поведение при импульсивных покупках

Кашиф Абрар

61,48 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9786207778478
61,48 €
IVA incluido
Disponible

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Sobre IBD

Вы когда-нибудь думали, что маркетинг - это скучная тема? Подумайте еще раз! Покупательское поведение молодых потребителей всегда очень интересно исследовать, и эта книга - не исключение. Битва между сердцем и мозгом только что вошла в среду интернет-магазинов. Давайте сравним, чем поведение покупателей в Интернете отличается от поведения покупателей в традиционных магазинах с учетом влияния эмоционального интеллекта потребителей.

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