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Разработка стратегий социального маркетинга

Разработка стратегий социального маркетинга

Леун Медина Пресиадо / Моника Коронел

68,72 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9786207081141
68,72 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
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  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Цель данного дипломного проекта - разработать стратегии социального маркетинга для повышения осведомленности о работе Эквадорского Красного Креста. В данном дипломном проекте предлагаются коммуникационные стратегии, которые не только мотивируют доноров, но и привлекают внимание потенциальных спонсоров. Были проведены полевые исследования в городе Гуаякиль, которые показали, что люди не знают о преимуществах, которые предлагает Красный Крест за то, что они являются донорами крови. Используя эту информацию, мы разработали стратегии социального маркетинга, чтобы помочь изменить поведение людей.

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