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Туризм и социальные медиа - Фейсбук

Туризм и социальные медиа - Фейсбук

Камила Алмейда / Хосе Орландо / Эдинал Салустиано

48,36 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Sociedad y cultura: general
ISBN:
9786207659302
48,36 €
IVA incluido
Disponible

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Sobre IBD

Изображение всегда было одним из основных средств коммуникации в истории человечества, а сегодня оно приобрело необычайное значение, особенно с появлением Интернета и распространением глобальной коммуникации. С момента изобретения фотографии происходило постепенное расширение производства и использования изображений. Цель данного исследования - проанализировать степень влияния социальных сетей Facebook на принятие решений при выборе туристического направления, а также соотнести образ с имиджем, влияющим на покупательское поведение, потребление и удовлетворенность.

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