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Почему сети не могут победить Netflix

Почему сети не могут победить Netflix

Еун-A Парк

43,69 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Sociedad y cultura: general
ISBN:
9786207788347
43,69 €
IVA incluido
Disponible

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Sobre IBD

В книге ставится вопрос о том, почему американские мейнстримные аудиовизуальные провайдеры уступили инициативу в области ОТТ-телевизионных услуг новичкам вроде Netflix, в то время как лидеры рынка в Японии и Корее гораздо охотнее внедряли инновации и принимали ОТТ-сервисы. Другими словами, почему инновации происходят в центре медиасистем Японии и Южной Кореи, способствуя закреплению лидеров рынка, в то время как в США они происходят на периферии, угрожая статус-кво?

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