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Использование игр для привлечения аудитории в средствах массовой информации

Использование игр для привлечения аудитории в средствах массовой информации

Марсело Энрик Сантос

42,60 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Informática: cuestiones generales
ISBN:
9786207712434
42,60 €
IVA incluido
Disponible

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Sobre IBD

В книге представлен библиографический обзор с использованием статей, книг и публикаций, посвященных миру игр, показана их структура, что позволяет получить техническую информацию и более глубокие концепции в области разработки игр. После этого было проведено исследование основных социальных сетей (Twitter и Facebook), чтобы сделать возможной интеграцию игр с этими каналами распространения и коммуникации, в результате чего был создан пример, который можно применить в дальнейшей работе. В конце книги представлен проект игры, которая была реализована для телеканала 'Галега', что позволило получить реальный пример использования игр для привлечения аудитории в средствах коммуникации.

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