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New Product Forecasting

New Product Forecasting

Kenneth B. Kahn

410,39 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2006
Materia
Empresa y gestión
ISBN:
9780765616098

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Sobre IBD

Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning.

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