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New Perspectives in Marketing by Word-of-Mouth

New Perspectives in Marketing by Word-of-Mouth

Emerald Group Publishing Limited

95,92 €
IVA incluido
Disponible
Editorial:
Emerald Publishing Ltd
Año de edición:
2015
Materia
Ventas y marketing
ISBN:
9781785608193
95,92 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company’s reputation. Some of the things the book will explain include:- How brand love is built in the fashion industry - How larger organisations effectively respond to negative social media.

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