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New Perspectives in Luxury Branding

New Perspectives in Luxury Branding

Emerald Group Publishing Limited

95,80 €
IVA incluido
Disponible
Editorial:
Emerald Publishing Ltd
Año de edición:
2015
Materia
Ventas y marketing
ISBN:
9781785608636
95,80 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands

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