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New Insights on Trust in Business-to-Business Relationships

New Insights on Trust in Business-to-Business Relationships

 

174,89 €
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Editorial:
Emerald Publishing Ltd
Año de edición:
2019
Materia
Ventas y marketing
ISBN:
9781838670634

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.

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