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New Insights into Prognostic Data Analytics in Corporate Communication

New Insights into Prognostic Data Analytics in Corporate Communication

Kumari Shalini / Pragyan Rath

22,81 €
IVA incluido
Disponible
Editorial:
Business Expert Press
Año de edición:
2019
Materia
Comunicación y presentación empresarial
ISBN:
9781947441101
22,81 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

This book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communication-annual reports, investigative fiction-Poirot series, Sci-Fi, and advertisements.The authors thereby develop a study of narrative markets by proposing the narrative of things as the next innovative mega trend in business analytics. A unique feature of the book is the special section dedicated to industry-academic practitioners, who have offered a bird’s-eye view in the Review Speak section of every chapter of this book.

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