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Neu gestalteter elektronischer Geschäftsverkehr

Neu gestalteter elektronischer Geschäftsverkehr

Sharon Gai

58,92 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2023
Materia
Emprendimiento y emprendedores
ISBN:
9789811959837

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Sobre IBD

Dieses Buch bietet Geschäftsleuten und Wissenschaftlern einen praktischen Leitfaden für den chinesischen E-Commerce-Markt. China ist ein Einzelhandelsmarkt mit einem Volumen von 5,6 Billionen Dollar und hat die höchste E-Commerce-Durchdringungsrate der Welt. Aufgrund der COVID-19-Pandemie investieren Marken verstärkt in die Steigerung ihrer Online-Verkäufe. Das Buch soll den wachsenden Bedarf von Unternehmern und Unternehmen befriedigen, die hoffen, den chinesischen Markt zu erschließen, und bietet Studenten und Akademikern, die sich dafür interessieren, wie der E-Commerce den chinesischen Einzelhandel geprägt hat, einen Kontext.

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