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Netzwerkeffekte im Medien- und Kommunikationsmanagement

Netzwerkeffekte im Medien- und Kommunikationsmanagement

Joachim Haes

121,94 €
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783824478460
121,94 €
IVA incluido
Disponible

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Sobre IBD

Joachim W. H. Haes erklärt, was Netzwerkeffekte sind und wie sie in Kommunikationsnetzen wirken, und verdeutlicht an drei Fallstudien, dass die konsequente Nutzung von Netzwerkeffekten zur besseren Vermarktung von Produkten beiträgt.

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