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Network Dynamics in International Marketing

Network Dynamics in International Marketing

Peter Naude / PNaude / PWTurnbull

241,90 €
IVA incluido
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Editorial:
Emerald Publishing Ltd
Año de edición:
1998
Materia
Ventas y marketing
ISBN:
9780080433585

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¡Pregúntanos!
Sobre IBD

Contributes to the state of knowledge in the area of relationship marketing and provides readers with an insight into the antecedents and roots of the 'fashionable' interest in relationship marketing. This book presents ideas on our understanding of networks, relationships, and interaction.

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