Negotiation, Diplomacy & Soft Power

Negotiation, Diplomacy & Soft Power

Dr. Aurobindo Ghosh

13,93 €
IVA incluido
Disponible
Editorial:
Ukiyoto Publishing
Año de edición:
2026
Materia
Empresa y gestión
ISBN:
9789353530600
13,93 €
IVA incluido
Disponible

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’In an age where negotiation is often reduced to clever tactics, aggressive bargaining, and short-term advantage, this book offers a return to something deeper, older, and far more enduring. ’Negotiation, Diplomacy & Soft Power: A Kautilyan Approach for Business Leaders’ invites the reader to rediscover the timeless wisdom of Acharya Kautilya and reinterpret it for the complex realities of modern leadership.Drawing from the Arthashastra, the Bhagavad Gita, Buddhist thought, and India’s rich civilizational heritage, Dr. Aurobindo Ghosh presents negotiation not as confrontation, but as an art of balance. Here, persuasion replaces coercion, patience tempers ambition, and strategy walks hand in hand with ethics. The classical framework of Sama, Dama, Danda, and Bheda is translated into contemporary contexts of corporate leadership, global diplomacy, human resource management, and institutional governance, revealing its striking relevance even today.This book demonstrates how soft power rooted in culture, credibility, and moral authority creates influence that outlasts force. Through thoughtful analysis, modern case illustrations, and philosophical clarity, it shows how leaders can negotiate firmly without arrogance, strategically without deceit, and successfully without sacrificing integrity.Designed for business leaders, diplomats, policymakers, scholars, and serious students of leadership, this volume completes the triad of ethics, strategy, and diplomacy in Ghosh’s Management Series. It is not a manual of tricks, but a guide to wisdom in action.For those who believe that true leadership lies not in dominating others but in shaping harmony, this book offers a quiet yet powerful compass.

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