Negócios internacionais

Negócios internacionais

Andrea Altamirano

104,01 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
ISBN:
9786209544880
104,01 €
IVA incluido
Disponible

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Sobre IBD

Num mundo em que as fronteiras já não impedem as ideias, International Business: Strategies for a Global World revela como as empresas actuais conquistam mercados, criam oportunidades e sobrevivem à concorrência global. Este livro leva-o a percorrer passo a passo os pilares essenciais do negócio internacional, desde a cultura empresarial e a logística global até à negociação, estratégia e inovação que impulsionam as empresas mais bem sucedidas do mundo.Através de exemplos do mundo real, de uma análise clara e de ferramentas práticas, descobrirá como funciona a economia global, quais as competências necessárias a um profissional competitivo e como tomar decisões com impacto para além do seu próprio país.

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