Biznes międzynarodowy

Biznes międzynarodowy

Andrea Altamirano

103,97 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
ISBN:
9786209542329
103,97 €
IVA incluido
Disponible

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Sobre IBD

W świecie, w którym granice nie powstrzymują już pomysłów, International Business: Strategies for a Global World ujawnia, w jaki sposób dzisiejsze firmy zdobywają rynki, tworzą możliwości i przetrwają globalną konkurencję. Ta książka prowadzi krok po kroku przez podstawowe filary międzynarodowego biznesu, od kultury biznesowej i globalnej logistyki, po negocjacje, strategię i innowacje, które napędzają odnoszące największe sukcesy firmy na świecie.Dzięki rzeczywistym przykładom, jasnej analizie i praktycznym narzędziom odkryjesz, jak działa globalna gospodarka, jakich umiejętności potrzebuje konkurencyjny profesjonalista i jak podejmować decyzje, które mają wpływ nie tylko na Twój kraj.

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