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Navegando no cenário nigeriano de serviços financeiros

Navegando no cenário nigeriano de serviços financeiros

Olawale Akanbi

55,40 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208146207
55,40 €
IVA incluido
Disponible

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Sobre IBD

Num mercado nigeriano dinâmico e em rápida evolução, as empresas de serviços financeiros enfrentam uma interação complexa de factores externos que moldam as suas estratégias de marketing. Impactos do ambiente externo na comercialização de serviços financeiros na Nigéria analisa o impacto crítico dos ambientes demográfico, económico, natural, político, jurídico, cultural e tecnológico na comercialização de serviços financeiros, centrando-se particularmente nas soluções de pagamento eletrónico.Utilizando a Unified Payment Services Limited (UPSL) como um estudo de caso, o livro explora a forma como as empresas não só podem navegar por estas forças externas como também prosperar através do planeamento estratégico, adaptação e previsão. As principais recomendações incluem a compreensão das tendências demográficas, a identificação de potenciais ameaças e o desenvolvimento de estratégias de sobrevivência eficazes. Descubra como as empresas podem prosperar no panorama financeiro nigeriano, adaptando-se ao ambiente externo em constante mudança.

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