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Nachhaltigkeit in der Unternehmenskommunikation

Nachhaltigkeit in der Unternehmenskommunikation

Florian Brugger

97,00 €
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9783834924377
97,00 €
IVA incluido
Disponible

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Sobre IBD

Florian Brugger untersucht, wie Unternehmen ihr Nachhaltigkeitsengagement kommunizieren können, um den Unternehmenserfolg zu steigern. Dafür betrachtet er die unternehmerische Kommunikation aus der Perspektive der Nachhaltigkeit, aus der Unternehmensperspektive sowie aus kommunikationswissenschaftlicher Perspektive.

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