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Nachhaltige Wettbewerbsvorteile in der Net Economy

Nachhaltige Wettbewerbsvorteile in der Net Economy

Dominik Heger

78,88 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783824478989
78,88 €
IVA incluido
Disponible

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Sobre IBD

Dominik K. Heger erarbeitet einen neuen wettbewerbstheoretischen Analyserahmen und wendet ihn exemplarisch am Beispiel von Handelsintermediären im B-t-B E-Commerce an. Auf diese Weise werden Quellen für nachhaltige Wettbewerbsvorteile in diesem Sektor identifiziert.

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