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Nachhaltige Integration von Marketing und Innovieren

Nachhaltige Integration von Marketing und Innovieren

Christian Schaller

102,22 €
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Editorial:
Springer Nature B.V.
Año de edición:
2007
Materia
Ventas y marketing
ISBN:
9783835005181
102,22 €
IVA incluido
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Sobre IBD

Christian Schaller untersucht, wie der Wandel zu einer nachhaltigen Integration von Marketing und Innovation gestaltet werden kann, denn deren sich ändernde Rollen erfordern neue Formen effektiver Integration. Aus institutioneller, netzwerk- und beziehungsorientierter Perspektive, innovativ und mit hoher praktischer Relevanz treibt er die Öffnung der Forschung zur Schnittstellenthematik voran.

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