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Nachfragerorientierte Präferenzmessung

Nachfragerorientierte Präferenzmessung

Michael Steiner

106,81 €
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Editorial:
Springer Nature B.V.
Año de edición:
2007
Materia
Ventas y marketing
ISBN:
9783835007734

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  • Librería Samer Atenea
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Sobre IBD

Michael Steiner analysiert die gängigen Methoden zur Bestimmung von Eigenschaftssets als Basis der Präferenzmessung und entwickelt ein verbessertes Verfahren, das die Ermittlung der Kundenbedürfnisse bereits in der Phase der Ideengenerierung bzw. der Problemdefinition ermöglicht. Damit leistet er einen entscheidenden Beitrag zur Verringerung des Floprisikos bei der Neuproduktentwicklung.

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