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Muster erfolgreicher Internationalisierung von Handelsunternehmen

Muster erfolgreicher Internationalisierung von Handelsunternehmen

Sandra Schwarz

120,02 €
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Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9783834914910
120,02 €
IVA incluido
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Sobre IBD

Ausgehend von der strategischen Grundorientierung der Unternehmen analysiert Sandra Schwarz die Ausgestaltung der markt- und beschaffungsseitigen Wertschöpfungsaktivitäten sowie der Führung bei international agierenden Handelsunternehmen.

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