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Museumsmarketing in den USA

Museumsmarketing in den USA

Gernot Wersig / Petra Schuck-Wersig

77,51 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
1999
Materia
Sociedad y cultura: general
ISBN:
9783810020789
77,51 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
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Sobre IBD

Der Band gibt die Ergebnisse einer Untersuchung von Museen in Großstädten der USA wieder. Die Autoren untersuchen Komplexe, die sich mit Ressourcenmarketing, Marktsegmentierung bzw. Einnahmestrukturen beschäftigen. Daneben stehen für Museen spezifische Themen wie Marketingphilospohie und Besuchermarketing.

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