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Multisensuelle Unternehmenskommunikation

Multisensuelle Unternehmenskommunikation

Andrea Haug

78,53 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Ventas y marketing
ISBN:
9783834926920
78,53 €
IVA incluido
Disponible

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  • Librería Samer Atenea
  • Kálamo Books
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Sobre IBD

In ihrem Leitfaden für Fach- und Führungskräfte zeigt Andrea Haug, wie sich Unternehmen über alle Sinne - Sehen, Hören, Tasten, Schmecken und Riechen - in Szene setzen können. Der Vorteil: Sie ziehen Aufmerksamkeit auf sich, bleiben nachhaltig in Erinnerung und können teilweise auch das Verhalten ihrer Zielgruppe lenken. Mit vielen Praxisbeispielen.

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