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Multiply Your Business Value Through Brand & AI

Multiply Your Business Value Through Brand & AI

Rajan Narayan

22,74 €
IVA incluido
Disponible
Editorial:
Business Expert Press
Año de edición:
2021
Materia
Ventas y marketing
ISBN:
9781637421079
22,74 €
IVA incluido
Disponible

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Sobre IBD

This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization. This book is ideal for entrepreneurs, investors, CEOs, and brand managers as it provides them with pathways of using AI to build brands and create value. It can be used as a textbook in courses on brand management and as a supplemental text in marketing management courses. It is especially relevant today, where many enterprises are being founded by non-marketing professionals.

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